Aveda Control Paste is a high-texture hair paste that delivers a pliable hold with a low-sheen, matte finish. Its smooth, non-sticky texture makes it easy to sculpt everything from defined quiffs to casual, tousled styles. Suitable for all hair types, this paste gives your hair texture and separation without stiffness, so you can reshape your look on the fly. To use, emulsify a small amount in your hands and work through dry hair with your fingertips, building definition as you go.

Known for plant-powered formulas and responsible beauty, Aveda brings that philosophy to a styling staple that’s as practical as it is performance-driven. Aveda Control Paste stays comfortable all day while letting you reset your look with touchable texture.

• 75 ml / 2.5 oz size, ideal for home use or travel
• High-texture, low-sheen finish for natural-looking definition
• Pliable, reworkable hold without stickiness
• Works on all hair types and lengths
• Emulsify in palms and apply to dry hair with fingertips

Experience salon-grade control that moves with you—add Aveda Control Paste to your styling routine today.