Aveda Men Pure-Formance Liquid Pomade is a lightweight liquid complex for grooming hair that balances moisture with a natural shine. It delivers a moderate hold without stiffness, so you can shape texture while keeping hair movable. The fragrance blends citrus essential oils of spearmint, vetiver, and lavender, offering a rich, spicy yet refreshing scent that lasts through the day.

• Lightweight, flexible control: easy to distribute and work through hair for natural texture.
• Moisturizes while you style: sustains hydration without weighing hair down.
• Subtle, lasting shine: adds a polished finish without a greasy look.
• Moderate hold: keeps shapes intact while preserving movement.
• Aromatic profile: citrus notes from spearmint, vetiver, and lavender for daily freshness.
• Versatile application: apply through damp or dry hair for quick styling.

To use, work a moderate amount between palms and apply evenly through damp or dry hair. Made with Aveda’s plant-based formulation, this pomade supports a refined, athletic look that adapts from office to outdoors. Experience the balance of moisture, shine, and control—add Pure-Formance to your grooming routine today.