Aveda Men Pure-Formance Shampoo (300 ml / 10 oz) is a high-performance cleanser designed to reduce oiliness and greasiness at the roots while refreshing the scalp. Formulated for men, it also minimizes scalp dryness and itchiness, leaving the scalp feeling calm and healthy. Used alongside Pure-Formance Conditioner, this duo delivers a complete cleansing, conditioning, and moisturizing routine that adds natural shine to hair without weighing it down.

• Reduces oiliness and greasiness at the root for lasting freshness
• Calms itchiness and dryness with a soothing, everyday-friendly formula
• Pairs with Pure-Formance Conditioner for a cohesive scalp-care system
• Cleanses, conditions, and moisturizes to enhance hair shine
• Suitable for daily use in men's grooming routines

Backed by Aveda’s commitment to plant-based, naturally derived ingredients, this shampoo supports a healthier scalp and hair environment. Experience calmer scalp comfort and cleaner, shinier hair with a product built for real-world results.

Soft CTA: Add Aveda Men Pure-Formance Shampoo to your routine today and feel the difference in every wash.