Aveda Shampure Nurturing Shampoo is a silicone-free, 95% naturally derived cleanser that gently cleanses hair while delivering weightless, long-lasting nourishment.

Formulated with Abyssinian oil, Aveda Shampure Nurturing Shampoo instantly detangles and adds radiant shine, while the calming Shampure aroma—crafted from pure flower and plant essences—soothes the senses as you wash. This shampoo mirrors the performance of traditional silicones without the heaviness, leaving hair easier to manage and ready for styling.

• Weightless nourishment that rinses clean and never weighs hair down
• Abyssinian oil for effortless detangling and natural shine
• Silicone-free with no phthalates, parabens, or synthetic fragrance
• Fragrance inspired by the Shampure blend—pure flower and plant essences
• No animal ingredients and free from mineral oil, petrolatum, and formaldehyde

Ideal for daily use to cleanse and nourish hair without residue. Embrace the distinctive Aveda approach to plant-powered care and the calming Shampure scent—experience the difference today.