CHI Ionic Color Illuminate Shampoo, #Platinum Blonde (739ml/25oz), is an illuminating, 90% natural shampoo designed for colored hair. Powered by Silk Amino Complex—ceramic amino acids and silk—this formula deeply penetrates the hair cuticle to deposit color and deliver moisture where your platinum hue needs it most.

It helps maintain salon-fresh color for natural and color-treated hair, balancing tone and length with every wash. The formula supports color preservation and color balance in one step, and you can create custom shades by intermixing colors for endless possibilities. Suitable for weekly or daily use depending on results. Free of sulfate, parabens, and gluten.

• Silk Amino Complex delivers color deposit and moisture delivery for lasting vibrancy.
• Preserves salon-fresh color in natural and color-treated hair with balanced tones.
• Color customization: intermix shades to refine platinum undertones and reduce brassiness.
• Sulfate-free, paraben-free, and gluten-free formula designed for frequent use.
• Versatile routine: wash daily for brightness or weekly for maintenance.

Elevate your platinum statement—add CHI Ionic Color Illuminate Shampoo to your routine today and enjoy brighter color between appointments.