CHI Ionic Color Illuminate Shampoo - Red Auburn (355ml/12oz) is a color-safe shampoo that protects and enhances color-treated hair with a 90% natural formula.

Its Silk Amino Complex—the fusion of ceramic amino acids and silk—deeply penetrates the cuticle to deliver rich color deposit and moisture where it matters most, so hues stay vibrant wash after wash.

Designed to preserve salon-fresh color in natural or color-treated hair, this shampoo offers color preservation and color balance in a single step. It also invites experimentation by intermixing shades for endless personalization, so you can craft your own red auburn or create lighter or deeper tones as desired.

Use weekly or daily depending on results you want, and enjoy a cleanser that’s free of sulfates, parabens, and gluten.

• 90% natural formulation supports color care without buildup
• Silk Amino Complex with ceramic amino acids and silk for effective color deposit and moisture
• Color preservation and color balance in one simple step
• Custom shade intermixing enables endless hue possibilities
• Sulfate-, paraben-, and gluten-free for sensitive scalps

Elevate your color routine with CHI Ionic Color Illuminate Shampoo and enjoy vibrant, salon-fresh results at home.