Discover the Christian Dior Rouge Dior Forever Matte Liquid Lipstick in shade #760 Forever Glam—a bold, ultra-pigmented matte lip color designed for lasting impact. The transfer-proof formula resists fade, prevents feathering, and stays put on fabrics and masks, all while delivering a weightless, comfortable feel.

Experience a vibrant ultra-matte finish with no heavy makeup effect and a bare-lip sensation that remains smooth from morning to night. The easy application glides on evenly, delivering intense color in one stroke without drying out lips.

• Ultra-pigmented matte color delivers bold, even coverage in a single sweep
• Transfer-proof & long-wearing resistant to fade, budge, and feathering on fabric and masks
• Weightless comfort keeps lips feeling natural with a barely-there, bare-lip feel
• Matte finish with modern sophistication pairs beautifully with eye makeup and accessories
• Clean formula free from parabens, formaldehyde/formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan; contains less than 1% synthetic fragrance

Available in a curated range of shades to suit every skin tone and occasion. Elevate your lip look with Dior’s iconic balance of luxury and performance—add Forever Glam to your cart today.