It's A 10 Miracle Shampoo Plus Keratin—a sulfate-free keratin shampoo (295.7ml/10oz) that cleanses without stripping moisture while locking in lightweight conditioning. From the trusted It's A 10 line, this multi-tasking formula harnesses keratin protein to rebuild damaged strands, delivering stronger, smoother hair from root to tip. Infused with Chinese Tea Leaf Extract for antioxidant-rich scalp support, Sunflower Seed Extract for natural sun protection, and Linseed Oil to deeply moisturize and help preserve color. The result is hair that feels soft, looks vibrant, and resists frizz even in humidity. This shampoo is ideal for color-treated and heat-styled hair, offering protection against styling damage and environmental stress while helping maintain tone between color sessions. It cleanses gently yet effectively, so you can wash daily without sacrificing fullness or manageability.

• Sulfate-free cleansing that respects moisture and suits color-treated hair.
• Keratin protein reinforces cuticles, reducing breakage and boosting bounce.
• Chinese Tea Leaf Extract provides antioxidants for scalp and hair health.
• Sunflower Seed Extract adds natural UV protection and shine.
• Linseed Oil delivers deep moisturization and helps lock in color, slowing fade.
• Paraben- and sodium chloride-free formula, safe for frequent use.

Experience healthier, more resilient hair with everyday use. Add to cart and feel the transformation today.