Joico ColorFul Anti-Fade Shampoo is a gentle daily cleanser for color-treated hair, built to protect and extend vibrancy. It preserves up to 8 weeks of luminous color while cleansing away daily buildup without stripping moisture.

Powered by SMARTRELEASE™ technology, Joico’s signature liposome delivery system repairs, strengthens, and shields strands from daily styling wear. Infused with CAMELIA OIL to seal in moisture and restore luminous shine, this formula also features POMEGRANATE FRUIT EXTRACT to help protect color longevity.

• 3X greater resistance to breakage for color-drenched hair that lasts
• CAMELIA OIL seals in moisture and adds radiant shine
• POMEGRANATE FRUIT EXTRACT helps preserve color longevity
• SLS/SLES-free, making it gentle enough for daily use
• Gently removes buildup and debris without weighing hair down
• SmartRelease liposome technology repairs, strengthens, and protects

Add Joico ColorFul Anti-Fade Shampoo to your color-care routine and enjoy vibrant, protected color with every wash.