Joico ColorFul Anti-Fade Shampoo is a gentle anti-fade daily cleanser for color-treated hair that helps you keep salon-worthy vibrancy at home. It preserves up to 8 weeks of color intensity while softly washing away daily buildup and debris so your shade stays true between color appointments.

Powered by Camellia Oil to seal in moisture and restore luminous shine, this formula also features Pomegranate Fruit Extract to protect color longevity. Developed with SMARTRELEASE Technology, Joico’s liposome delivery system repairs, strengthens, and shields hair from the cumulative damage of daily styling. The result is smoother, more vibrant color and hair that feels healthier with every wash.

• Extends color vibrancy up to 8 weeks for color-treated hair
• Fortifies strands for 3x greater resistance to breakage
• Camellia Oil seals moisture and boosts natural shine
• Pomegranate fruit extract protects color longevity
• SMARTRELEASE liposome technology for targeted repair and protection
• Sulfate-free formula (no SLS/SLES) for gentle cleansing
• Removes daily buildup while preserving true shade and softness

Ideal for anyone prioritizing long-lasting color and a smooth, rejuvenated look. Try Joico ColorFul Anti-Fade Shampoo today and keep your color radiant wash after wash.