Kevin.Murphy Plumping.Rinse Densifying Conditioner is a thickening conditioner designed for thinning hair. This sulfate- and paraben-free formula densifies each strand, helping hair look fuller, thicker, and stronger from root to tip. Biotin (Vitamin B) works to reduce hair loss and support growth, while Oleanolic Acid from Lovely Hemsleya root helps counteract follicle aging. Rice Protein and Rice Amino Acids mimic the natural keratin structure, delivering targeted conditioning and added resistance against daily wear. Shea Butter further hydrates strands for lasting softness. - Targets thinning hair with a visible densifying effect that adds body without weighing hair down. - Enriched with Biotin (Vitamin B) to support growth and minimize breakage. - Oleanolic Acid from Lovely Hemsleya root helps protect follicles from aging and DHT-related stress. - Rice Protein & Rice Amino Acids replicate keratin, strengthening cuticles and improving abrasion resistance. - Shea Butter delivers hydration from root to tip for smooth, manageable hair. - Formulated to be gentle on color-treated hair and suitable for daily use. Ideal for anyone seeking fuller, more voluminous hair without harsh additives. Use after a gentle cleanse to extend shine and resilience, then enjoy a noticeably plumper appearance with every wash. Add Kevin.Murphy Plumping.Rinse Densifying Conditioner to your routine and experience thicker, healthier-looking hair today.