La Prairie Pure Gold Radiance Concentrate 30ml/1.1oz is a smoothing, hydrating replenishing & radiance-looking facial concentrate. The Pure Gold Diffusion System delivers a three-peak action sequence to skin. The unique properties gold acts as a vehicle for powerful active ingredients, enhancing radiance instantly and with continued use.

With regular use, it delivers essential nutrients to the skin, smooths texture, and evens tone, while restructuring the appearance of the skin. It also promotes a sense of increased volume from intense hydration, leaving skin revitalized and replenished—tracing a golden-hour glow.

Suitable for devitalized, fragile, thin, dry, dull, and nutrient-deficient skin.

• Three-peak action sequence for immediate glow and deeper nourishment.
• Pure Gold Diffusion System uses gold as a vehicle to deliver potent actives where skin needs them most.
• Instant radiance that intensifies with continued use.
• Hydration-driven plumping helps smooth and increase skin volume feel.
• Refined texture and even-toned complexion over time.

Experience a revitalized complexion with La Prairie's luxury concentrate—your path to lasting luminosity.

Discover your golden-hour glow—add to your routine today.