Olaplex No. 4P Blonde Enhancer Toning Shampoo is a vegan purple shampoo that cleanses, tones, and repairs while keeping hair hydrated from roots to ends. The highly concentrated formula (250 ml / 8.5 oz) neutralizes brassiness and boosts brightness after just one wash.

PH-balanced and free from DEA/aldehydes and formaldehyde, it’s also cruelty-free, gluten-free, nut-free, and free from parabens, phthalates, and sulfates. Ideal for blonde, lightened, and grey hair, this toning shampoo is suitable for all hair types seeking cooler, brighter tones.

• Brightening power: neutralizes brassiness and increases brightness after a single use
• Hydration-forward formula keeps hair moisturized from roots to ends
• Vegan, PH-balanced, and free from harsh chemicals (DEA/aldehydes, formaldehyde, sulfates, parabens, phthalates)
• Perfect for blonde, lightened and grey hair, with results across all hair types
• Proven to make hair three times brighter than other top purple shampoos

Enhance your blonde with salon-grade toning at home—add Olaplex No. 4P to your routine today.